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N E W S L E T T E R

By Ben Cameron, May 26 2017 02:20PM

We are very excited to announce a big new live event coming to London on September 23rd!


The Self-Publishing Masterclass is a special full day event that will guide authors through the entire self-publishing process, from first draft to publication date. Led by highly experienced and well-known self-publishing professionals, the Self-Publishing Masterclass will be an invaluable day for any author interested in publishing their book.


Wherever you are in the publishing process, you are sure to get helpful advice and techniques to improve the quality of your books and to find your audience.


Speakers:


•Roz Morris (Author, Editor and Writing Coach): Editing a Manuscript to a Professional Level


•Jessica Bell (Vine Leaves Press: Publisher, Author and Designer): Creating a Quality Product - Cover, Design, Formatting and Blurbs


•Ben Cameron (Cameron Publicity and Marketing): Reaching Your Audience - Book Marketing and Publicity


•Robin Cutler (IngramSpark): Printing, Distribution, Pricing and Metadata


Don’t miss the out on the special early bird discount for tickets - £15 off until the regular ticket price until 31st May only!


To find out more and to book your ticket visit www.selfpublishingmasterclass.org



By Ben Cameron, May 8 2017 04:33PM

This year I completed three books in four months. Great you say? Well the result I was struck by RSI – Repetitive Stress Injury. Not just painful, but chronic not something you can treat with medicine. And worse I couldn’t write.


I had to step away from my keyboard for an entire two weeks and it killed me. Not just because I wasn’t producing but because I wasn’t writing. The ability to express myself has become a part of me to the extent that if I can’t write, it feels I am bottling up emotions inside. No wonder writers are loners. You share so much in your books; you have nothing left to share in the real world. So, this post is about how to prevent RSI from striking. Here’s what you can do-


Treat your body like that of a marathon runner. An athlete. Your arms especially and your eyes are your income earners. You have to take care of them.


1. Download anti-RSI software app that makes you stop and step away from Keyboard at regular times. This is key, prevent RSI now before it hits you, especially if you have a day job and also write. Try this free software: http://www.workrave.org/


2. Ergonomic keyboard and mouse. These work as I found after much research. I also switched to using a left-handed mouse (easier than you’d think)

http://www.posturite.co.uk/ergonomic-mice-keyboards/ergonomic-mice/evoluent-verticalmouse-4.html



3. This book and exercises helped too. Good to use them to stretch your fingers even if you don’t have RSI: http://www.rsipain.com/stretching-exercises.php

As did this: http://www.rsipain.com/psyche.php#painmemory


4. It’s important to have a daily stretching routine to ensure your muscles are limber. These exercise help: yoga, pilates or Aikido or any other routine that gets you to stretch. Something like barre yoga I found is perfect: https://www.timeout.com/london/sport-and-fitness/the-best-barre-fitness-classes-in-london


5. Or you can switch to DRAGON, the best voice to writing software which many prolific writers use: http://www.nuance.co.uk/dragon/index.htm. I haven’t yet tamed the dragon I confess, so more on that soon.


Laxmi Hariharan is a New York TImes bestselling author. Follow her on Instagram: https://www.instagram.com/laxmiwrites


Have you suffered from writers’ RSI? If you did do tweet us @cameronpmtweets and let us know how you dealt with it here on twitter: https://twitter.com/CameronPMtweets. You can also contact us at info@cameronpm.co.uk, or Facebook: www.facebook.com/CameronPublicity





By Ben Cameron, Mar 1 2017 03:26PM

As an author trying to hit a crazy goal of 6+ releases a year, I spend day and night with words. It’s come to a stage where I’ve begun to ration my ‘output’ quota. So I post very little on social media like Facebook. My preference is to save my words for when I actually write my books.


It’s not a surprise that I gravitate to image based social media. Over the past few years, I’ve begun to use, Instagram in particular to reach authors and readers who I wouldn’t normally reach through my newsletter or other platforms. Here are a few ideas on how you too can build your outreach via Instagram.


Why Instagram?

I love it because it’s silo’d. You can’t link out from Instagram to the web and that comes as a great relief. It means you don’t get side-tracked into spending a lot of wasted time surfing the web.


The power of images

To help my writing process the key for me is to get to the bottom of the motivation of my characters. Often that means identifying a certain emotion or feeling that is the theme for the character. And in this images are hugely helpful.


Sharing a different part of yourself

On Instagram I have developed my own language. It started out as daily writing prompts that helped focus the writer in me. I share these as almost daily diary pages. A powerful way of shining the spotlight on my writing without the intrusive ‘buy my book’ messaging. See one of my most popular posts here: https://www.instagram.com/p/BQ4-5z0FqEG/?taken-by=laxmiwrites


Developing your own ‘image’ via Instagram

This started by accident but quickly became very popular. As a writer I spend a lot of time looking out of my window. I decided to record the view: almost daily pictures of the chestnut tree outside my window, via Instagram. So the same view – yet different every day. A powerful metaphor for staying strong and focussed on my writing even as everything around me changed. I also gave these pictures a distinctive hashtag.


This is so popular that people around the world often message me to ask about the #treeoflaxmi. Find it here: https://www.instagram.com/explore/tags/treeoflaxmi/


Using hashtags and linking to other social media

Using the right hashtags helped me reach a new segment of readers and fellow authors. #amwriting #authorsofinstagram #readersofinstagram #instagrammer #books #poetsofinstagram - Using these targeted hashtags helps reach new relevant audience on this platform.


My Instagram account is also linked to twitter, FB and tumblr and I share my pictures across these platforms.


All of this is of course just a trigger to help me stay focussed on delivering the word count. There is no substitute to writing and releasing the next book. However once you do that, the right marketing and PR platforms and people can help you increase the discoverability of your books.


Hope this helped. I’d love to hear from you. Do reach me on Instagram : https://www.instagram.com/laxmiwrites


Comments or questions? You can contact us at info@cameronpm.co.uk, Twitter: @CameronPMtweets or Facebook: www.facebook.com/CameronPublicity




By Ben Cameron, Feb 23 2017 03:08PM

I hear it all the time: “Marketing is what you have to do after the fun of writing your book” and “I write because I like the creativity. Marketing is not for me”. The stereotype is that writing is the carrot and marketing is the stick. But is it? Is that really the case?


I didn’t set out to be a publicist and never thought that I would be good at it. Like you probably do, I thought of promotion as some sort of ‘black art’ – a nefarious combination of data-crunching (marketing) and blagging (publicity).


However, I was desperate to work in publishing so that I could work with creative people who with an inspired turn of phrase could unearth hidden truths or explain complicated ideas. So, I took the job in publishing that I could get - Marketing Manager. It was only after taking that job, and figuring out what a Marketing Manager does, that I realised that marketing and publicity can be fascinating, fun and creative. It was the job I was looking for, I just didn’t know it.


What book promotion is really all about is making people aware that a book exists and that it is more valuable to them than its price tag. Beyond that, it is pretty much up to you how you do it. You can create intricately targeted online ads and analyse the response in minute detail. You can ring a list of influential journalists and tell them how your book will appeal to their audience.


You can give talks, price promote, sponsor events, cajole your friends and neighbours, post photos of snowy landscapes with meaningful quotes on Instagram, write a blog, capture email addresses for a newsletter – whatever you want. The possibilities are endless and the more creative you are the better the chance that you have of finding the things that work.


Of course, there is also competition. There are a lot of books out there in the world and they are all published on the assumption that they are worth the reader’s time and money. If you don’t do something to make your book stand out you simply will not find your audience. You already know that, but here is how you can really make a difference: Don’t reluctantly ‘do’ marketing like a teenager ‘does’ their chores. Embrace it! Do it with enthusiasm, attention and interest you will not only sell more books but have fun in the process.


Here are some tips to get your head in the right place for marketing and publicity:

• You probably don’t want to think of your book as a ‘product’. So don’t! Your book is an idea and rather than ‘selling a product’ you are giving that idea a chance to thrive. Best of all, it is true!

• Instant feedback is an amazing and rare thing in life. If you create an online ad for your book you can see, in real time, how that ad is doing and tweak it continually to make it better.

• Journalists are not born grumpy. They are only that way because of the demands of their job (I am stereotyping here, but I am comfortable doing it). Once they understand that your book is of interest to them and their audience they can become champions of your work.

• Embrace storytelling in you marketing – brainstorm ways of reaching people and create narratives and anecdotes about your book that will entice readers and touch their emotions.

• Your book blurb and your ‘elevator pitch’ are like concise poetry. Every word matters so edit them again and again (just like when you wrote your book).


It is entirely possible that you ARE rubbish at marketing and publicity. Who am I to say that you’re not? But I really doubt it. It is more likely that you don’t have time or don’t want to devote the time that you have to marketing (after all, that next book is not going to write itself). If that is the case then you need to hire someone to help your book to stand out – but if you do be sure that you are an active part of your campaign.


You still need to be enthusiastic and interested enough to ask a lot of questions and suggest ideas. A good publicist or marketer will be happy to explain why they do what they do, will appreciate your input and will tell you nicely if your suggestions are not going to work.


Comments or questions? You can contact us at infor@cameronpm.co.uk, Twitter: @CameronPMtweets or Facebook: www.facebook.com/CameronPublicity


By Ben Cameron, Jan 18 2017 12:48PM

Going into the new year, it feels overwhelming. Lot of resolutions, goals, people sharing what they’ve achieved in 2016. All of which can make you feel insecure and overwhelmed. It’s natural. However, this really is the time to step back, take a deep breath and evaluate.


I could be dramatic and say, ask the question if you were to die tomorrow what is the one thing you’d want to get done. What is the one thing you’d regret you haven’t done so far?


Well this is the question I asked myself in 2012 which helped me start the process of reinventing myself as an author. The one thing I wanted in my life.


In 2017 I asked myself this question again, a little differently: what is the one thing I need to do to become a full-time author by December 2017. And the answer is clear. I need to release the next book in my series as quickly as possible. There’s no getting away from it. I’ve done the basics. Built a newsletter, got my credentials by being in a boxed set that made the NY Times List, I’m even more than a quarter of my way through my series. But to get momentum, readers and the sales, I need to release fast to grow the reader base quickly.


I resisted accepting this for a long time.


As many authors who have graduated to full-time writing will tell you, a critical part of the transition is to have a backlist large enough to create more opportunities for readers to buy your books. After releasing 3 prequels and 2 main books in my series, I am finally coming to the conclusion this is true. The one thing, the only thing, that will make the step change for me is to get the next book out. Each book sparks sales of my back list and brings in new readers.


So this is what I am going to do in 2017.


What about you? What’s the one thing you want to achieve in 2017. More about my journey to full time author here: https://www.facebook.com/laxmihariharanauthor/videos/1236774886429440/


Laxmi Hariharan is a New York Times bestselling author.


Comments or questions? You can contact us at info@cameronpm.co.uk, Twitter: @CameronPMtweets or Facebook: https://www.facebook.com/CameronPublicity





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