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N E W S L E T T E R

By Laxmi Hariharan, May 6 2016 11:56AM

The website NetGalley.com is a review-generating book marketing tool that allows members to download, for free, electronic copies of books that are posted on the site with the expectation that the reader will then write a review. Essentially, NetGalley solves two considerable problems: Encouraging reviews by readers on Amazon, Goodreads and blogs and getting electronic books into the hands of professional reviewers in their preferred format. It can work for books on any subject but responses are much better for fiction books.


Readers do not pay to sign up to NetGalley, it is paid for by publishers, publicists and authors who wish to post books on the site. Most larger publishers subscribe to NetGalley and routinely make their new titles available.


NetGalley reviewers may review for the traditional media (newspapers, magazines or radio for example), their own blogs or may simply post reviews on Amazon or Goodreads. For the most part they are book enthusiasts - what I call “real people reviewers” - which can be as important in a way as professional critic reviews. The transaction is that NetGalley readers are allowed to read ebooks for free in exchange for an honest review. Reviewers can vary in quality and not every download results in a review. That said, the site does have many wonderful, thoughtful and influential reviewers who can make a real difference to your book’s prospects if it appeals to them.


How it Works

Once an ebook is uploaded to the NetGalley website, the book’s page on the site is populated with a description, format, categories, price and other information. The book can then be requested by members and those requests can be approved or denied by the account holder according to the suitability of the requesting reader. If approved, the reader is able to download the book to their ebook device. DRM protection is added to the ebook file so that it cannot be forwarded or copied. Once the reviewer has the ebook, they are encouraged to post reviews on the NetGalley site, Amazon, Goodreads and their own blogs.


Cameron Publicity and Marketing offers two NetGalley listing services that publishers can authors can take advantage of:


Standard NetGalley Listing

Your book will be uploaded and listed on NetGalley for 4 weeks. We will administer download requests for you and pass any reviews on to you.

Cost: £99 plus VAT


NetGalley PLUS

Your book will be uploaded and listed on NetGalley for 6 weeks. We will administer download requests for you and pass any reviews on to you. Toward the end of the NetGalley listing term we will personally contact all of the readers who have downloaded your book to encourage them to review the book. We will also urge reviewers to post their reviews on their blog, Amazon and/or Goodreads as well as NetGalley.

Cost: £199 plus VAT


Here are a few things to keep in mind when using NetGalley:


• Reviews are always honest, uninfluenced and can be good or bad. Your book needs to be well written, edited, formatted and have a strong cover – but in order for your book to succeed it really needs those things anyway.


• You will get the vast majority of requests to download your book in the first couple of weeks. Books generally do not need to be listed for over 6 weeks – though there are some exceptions.


• NetGalley is not a ‘pay for review service’ and your books’ availability on NetGalley does not affect its ability to be promoted vis Kindle Select services.


• For more information about reviews, see my post here


Good luck!


Comments or questions? You can contact us at info@cameronpm.co.uk, Twitter: @CameronPMtweets or Facebook: www.facebook.com/CameronPublicity

By Cameron Publicity and Marketing, Mar 28 2015 02:00AM

Bloggers can be a powerful way to spread the word about your book but too few authors know how to find the most appropriate ones and how to approach them.


Not an afterthought

Most people consider media contacts in order of ‘importance’, with television being the golden ticket and blogs being something that you try once all other possibilities have been exhausted. However, for many books blogs can be a more efficient, achievable and targeted form of publicity than any other. The trick to getting great blog coverage lies in research and approach.

There are basically two kinds of blogs. Those that are an offshoot of another form of media, such as a newspaper, magazine or radio show, and those that stand alone, independent of any other media. Either way, they are written by a single individual or a small group and tend to have a very personal feel to them. Like humans they can be quirky, opinionated and prejudiced. You are off to a great start if you think if them as people – as wonderful and funny as your Aunt Bessie or as grumpy as your old Uncle Carl.


Pleased to Meet You!

So if blogs are people, you need to get to know them as people. What do they like? What annoys them? What do they respond positively to? Fortunately they don’t keep these things a secret - bloggers write about themselves every day and you just need to read what they say. Obvious, right? But far too many people take a shotgun approach and send out communications and books to a huge number of bloggers without knowing, or caring, who they are.

Like other media, blogs do not exist to reprint every press release that is sent to them. They can get annoyed when someone sends them a communication that shows no actual knowledge of or concern for what they write about. It can be seen as rude, and a blogger, like an angry person with a megaphone, has the power to shout back at you very loudly indeed. They can write a bad review or pick apart your carefully constructed press release or worse.

So read, target and be positive and personal in your approach. Tell them why you love them. Tell them that you care about what they care about. And mean it! There are enough blogs in the world that you can find plenty that should be interested in your book, whatever your book is about. Contacting blogs can be a time consuming activity so focus on quality rather than quantity.


Research, Research, Research

So how do you find the right blogs for you? Start with a Google search, and be as specific as possible to pinpoint the ones that are interested in your subject. You will also find directories, listings and newspaper and magazine guides to the best blogs. Often these guides (or even the blogs themselves) have statistics on how many people read them to help you know where to focus your energy.

Another great way to get to know bloggers is through social media. For bloggers, social media is not only a way of advertising themselves to get traffic to their blogs but also a way of discussing the issues that they write about with others. They are usually warm, welcoming and interesting - so talk to them! And be sure to take advantage of your author networks. The author community is amazingly helpful and open and if you ask around you will receive plenty of recommendations of good blogs who like to cover your sort of material.


The Fun Part

Now that you know who bloggers are, what they are interested in and where their prejudices lie - give them your pitch! Tell them about your book and why they should care. Tell them how it relates to something that they posted back in June. Tell them how the main character is based on a celebrity that they blogged about. Be personal and don’t forget to tell them about yourself while you are at it – now that you know them as individuals let them get to know you.

By Cameron Publicity and Marketing, Feb 25 2015 02:00AM



Booking now, the first ever Indie Author Fringe Festival will take place on Friday 17th April at Foyles Bookshop, Charing Cross, London. Coordinated by the Alliance of Independent Authors (ALLi), the IndieReCon Global Online Conference and London Book & Screen Week, it is looking like it will be the live self-publishing event of the year for both authors and readers - a great opportunity to learn, network and have fun!


The Indie Author Fringe Festival will feature talks, panel sessions, debates, performances and one-to-one professional advice.


The day-long event, sponsored by Ingram Spark, will feature top publishing commentators and author-publishers including Porter Anderson, Ben Galley, Steena Holmes, CJ Lyons, Toby Mundy, Joanna Penn, Orna Ross, Debbie Young and many more. The early half of the event is limited to ALLi members with doors open to all writers and readers at 4pm for an Indie Author Fair, ALLi Member Showcase and one-to-one advice on self-publishing.





Held at Foyles Bookshop, Charing Cross, the largest independent book store in London, the Fringe Fest will offer exciting ways for readers to meet indie authors and discover great reads. And, in line with ALLi’s mission to be a global organisation for authors everywhere, the event will be live streamed as part of IndieRecon (http://indierecon.org), so that other authors and readers worldwide can take part online.
Held at Foyles Bookshop, Charing Cross, the largest independent book store in London, the Fringe Fest will offer exciting ways for readers to meet indie authors and discover great reads. And, in line with ALLi’s mission to be a global organisation for authors everywhere, the event will be live streamed as part of IndieRecon (http://indierecon.org), so that other authors and readers worldwide can take part online.

Tickets for The Indie Author Fringe Festival cost £75 but are free to ALLi members and those with a ticket for The London Book Fair. Register at: http://www.eventbrite.com/e/indie-author-london-book-fair-fringe-festival-tickets-7543012353


This special live-streamed event will be the culmination of this year's IndieReCon global online conference for authors, which takes place online from 15th to 17th April. The highly successful IndieReCon, now in its third year, aims to provide the best advice and education for independent-minded authors across the world: a mix of online educational seminars, workshops, discussions and masterclasses promoting quality and craft in all aspects of author publishing


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By Cameron Publicity and Marketing, Feb 16 2015 01:00AM



Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be pitched to the right producers in the right way, you need to know how to talk about your book effectively, and you must turn the interview into sales.


As with any book publicity, making radio work takes a great deal of time, salesmanship and knowledge. If you think that you may need assistance, just ask and we will tell you how we can help you to find your readers. Send us an email to info@cameronpm.co.uk or call us on 020 7917 9812.


Pitch Perfect

As with any publicity outreach, a little time spent on research will save a lot of time being wasted in the long run. Pitching your book to someone with an irrelevant media focus wastes both your time and theirs. And even if you do manage to get your book about retirement onto the local teenage dance music station, is anyone who is listening going to buy your book?


Start with your local radio stations, both BBC and commercial. Be sure to make the most of all of your “local connections” – if you live in Surry but grew up in Glasgow and went to school in Wales you may be a local author in all of those places.


National radio shows are more difficult, but the rewards can be fantastic. Again, aim for the shows that are most likely to connect with the content of your book or your background. Furthermore, when it comes to national radio shows it is usually not enough to just have an interesting new book. You will have a much better chance if you can make your pitch relevant to something currently happening in the news. And it helps if you have a known publicist to make the connection.


What’s Your Story?

So you have managed to get yourself onto a show. So how do you talk about your book?


It is important to keep in mind that radio listeners know nothing about you. They were innocently tuning in to their favourite programme when suddenly you appeared and started talking to them. While the presenter will introduce you, you need to be sure that you start the interview by easing into your story. Don’t go into a long in-depth description of your plot or topic. Keep it simple to start with and allow the interviewer ask questions that dig deeper. The presenter is the link between you and the audience and a good presenter will ask the questions that the audience will want to know answers to.


Most radio interviews are relaxed conversations between the presenter and the author – friendly, casual and chatty. Once you get started you can relax and go where the conversation leads. But if your book has a controversial element to it you need to be ready to defend your position. Even if things get tense always try to keep the atmosphere friendly and do not take difficult questions personally. If you are well prepared you will do fine.


Before your interview work hard on what you are going to say. Boil your book down to a very succinct headline – an elevator pitch that you can say in less than 10 seconds – and a more detailed but still basic summary – about 20-30 seconds. Write them down and practice your lines out loud until the words come naturally. It also helps to practice with someone who knows as little about your book as possible. Let them ask questions so that you can learn what further information may be needed. A little homework before the interview will go a long way to making your interview more successful.


Turning Publicity into Sales

Obviously in an interview you need to make sure that your book title is mentioned. In most interviews the presenter will say the title both at the beginning and end of your interview and as long as they have done this you do not need to force your sales pitch into the conversation. But if it looks like that is not happening, by hook or by crook you need to get it in there – that is, after all what you are there for.


Make the most of social media’s ability to increase your audience. Before your interview post that it is coming up so that your followers can tune in. After the interview post a link to the interview if it is available online (on BBC iPlayer for example) so that those that missed it can still have a chance to listen. Always mention your book title in these posts and if possible include the handle for the show, presenter or station. If they know that you have posted they will often repost to their followers as well.


If your interview goes really well you may be called in for your next book as well – or as an expert to talk about your specialist subject when it is in the news. I have worked with several authors who has gone on to have regular radio guest slots as a result of just one really good interview.


As with any book publicity, making it work takes a great deal of time, salesmanship and knowledge. If you think that you may need assistance, just ask and we will tell you how we can help you to find your readers. Send us an email to info@cameronpm.co.uk or call us on 020 7917 9812.




By Cameron Publicity and Marketing, Feb 11 2015 02:01AM

BOOK YOUR PLACE NOW!




Struggling to get your book noticed? Want some advice on how to market your upcoming book?


Last year our free 10-minute one-to-one book publicity advice sessions for authors at the London Book Fair proved to be extremely popular. So we are going to do it again this year!


Sit down with book publicity and marketing expert Ben Cameron, tell him about your upcoming or already published book and he will give you ideas, tips and advice to help you to find your audience through traditional media (newspapers, magazines, television and radio), online and social networks.


The London book Fair takes place at Earls Court, London on 14, 15 and 16 April and there will be a limited number of spaces each day. For more information about the London Book Fair visit their website at www.londonbookfair.co.uk.


Email us at info@cameronpm.co.uk to book a place. 10 minute slots are on a first come, first served basis and they will go quickly...


Please note that while our sessions are free, there is a charge for entry into the book fair itself.


For more information about us visit www.cameronpm.co.uk



Blog Archive

  • Looking for Publicity for a Young Adult Novel? Whatever You Do, Don't Target Teenagers

 

 

  • 10 Top Tips For Creating The Best Book Blurb

 

 

  • 7 Steps to a Great Radio or Podcast Interview

 

 

  • How to Approach Blogs for Book Reviews or Coverage - Make It Personal!

 

 

  • We Are All Book Reviewers Now!

 

 

  • Targeting Television to Promote Your Book

 

 

  • Crowdfunding: It's Not Just About The Money

 

 

  • Book Publicity and Marketing: Making the Most of Radio Interviews

 

 

  • Know Your Rights! - Tips for Making the Most of Book Sales Opportunities

 

 

  • Book Publicity: Five Top Tips for Success for Independent Publishers

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