By Laxmi Hariharan, May 6 2016 11:56AM
The website NetGalley.com is a review-generating book marketing tool that allows members to download, for free, electronic copies of books that are posted on the site with the expectation that the reader will then write a review. Essentially, NetGalley solves two considerable problems: Encouraging reviews by readers on Amazon, Goodreads and blogs and getting electronic books into the hands of professional reviewers in their preferred format. It can work for books on any subject but responses are much better for fiction books.
Readers do not pay to sign up to NetGalley, it is paid for by publishers, publicists and authors who wish to post books on the site. Most larger publishers subscribe to NetGalley and routinely make their new titles available.
NetGalley reviewers may review for the traditional media (newspapers, magazines or radio for example), their own blogs or may simply post reviews on Amazon or Goodreads. For the most part they are book enthusiasts - what I call “real people reviewers” - which can be as important in a way as professional critic reviews. The transaction is that NetGalley readers are allowed to read ebooks for free in exchange for an honest review. Reviewers can vary in quality and not every download results in a review. That said, the site does have many wonderful, thoughtful and influential reviewers who can make a real difference to your book’s prospects if it appeals to them.
How it Works
Once an ebook is uploaded to the NetGalley website, the book’s page on the site is populated with a description, format, categories, price and other information. The book can then be requested by members and those requests can be approved or denied by the account holder according to the suitability of the requesting reader. If approved, the reader is able to download the book to their ebook device. DRM protection is added to the ebook file so that it cannot be forwarded or copied. Once the reviewer has the ebook, they are encouraged to post reviews on the NetGalley site, Amazon, Goodreads and their own blogs.
Cameron Publicity and Marketing offers two NetGalley listing services that publishers can authors can take advantage of:
Standard NetGalley Listing
Your book will be uploaded and listed on NetGalley for 4 weeks. We will administer download requests for you and pass any reviews on to you.
Cost: £99 plus VAT
Your book will be uploaded and listed on NetGalley for 6 weeks. We will administer download requests for you and pass any reviews on to you. Toward the end of the NetGalley listing term we will personally contact all of the readers who have downloaded your book to encourage them to review the book. We will also urge reviewers to post their reviews on their blog, Amazon and/or Goodreads as well as NetGalley.
Cost: £199 plus VAT
Here are a few things to keep in mind when using NetGalley:
• Reviews are always honest, uninfluenced and can be good or bad. Your book needs to be well written, edited, formatted and have a strong cover – but in order for your book to succeed it really needs those things anyway.
• You will get the vast majority of requests to download your book in the first couple of weeks. Books generally do not need to be listed for over 6 weeks – though there are some exceptions.
• NetGalley is not a ‘pay for review service’ and your books’ availability on NetGalley does not affect its ability to be promoted vis Kindle Select services.
• For more information about reviews, see my post here
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