The Cameron Publicity and Marketing Blog: The author’s guide to how to market a book
Start Here: Book Marketing Basics – The Self-Published Author’s Guide to How to Market Books
If you want your book to fly you need to become a pilot. If you are new to the self-publishing world and you don’t know much about book marketing, publicity or promotion, you are in the right place. Here are...
Read MoreAuthor Advice: Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!
The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply...
Read MoreReady to Launch! The Self Published Book Marketing & Publicity Timeline
The publication date of your book isn’t just the day when your book becomes available for readers to buy, it is also a target date for all of your pre-publication marketing and publicity activities. Plan well ahead and try to...
Read MoreWe Are All Book Reviewers Now! How to Get Reviews for Self-Published Books
There is no area of book publicity that has changed more over the last few years then the ‘book review’.
Read MoreAuthor Advice: 7 Steps to a Great Radio or Podcast Author Interview
Everybody worries about upcoming interviews, from first-timers who do not know what lies ahead to experienced pros who have done it all before but still feel that flutter of nerves as the time approaches.
Read MoreBook Promotion Advice: How to Get Your Book onto Television
Television is the Holy Grail of book publicity. The BBC Breakfast show has an audience of five million viewers and even a regional television show, such as Meridian Tonight, has an audience of about 350,000 people every night. Television publicity...
Read MoreHow to Build a Great Author Website: Make It Shiny and Sticky
Author websites are an essential tool for any writer. A great website will help readers, the media, publishers and anyone else that you want to reach to discover you. It is your home on the web - it is your...
Read MoreAuthor Advice: How to Write a Book Blurb – 10 Top Tips
The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.
Read MoreAuthor Advice: How to Write a Book Blurb – 10 Top Tips
The last words that you write for your book will be the first that your audience reads. You’ve finished writing your book, it’s edited, designed and is just about ready to go to press.
Read MoreBook Writing Advice: Five Tips for Increasing Productivity for Authors
One of the most difficult things about being an author is to get down the words. You spend days thinking about writing, then the time comes to sit down to write and every possible distraction gets in the way. From...
Read MoreBook Marketing Advice: Train Your Book Publicity Brain
You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). If you write fiction, you may enjoy creating vivid characters and making imaginary places real. If you writing non-fiction you enjoy explaining,...
Read MoreBook Writing Advice: Why I Write Books for Boys (Hint: Because They Need Them)
The last thing I had intended to do was to write YA Dystopian Trilogy. I had originally planned to write an adult thriller and was almost ready to start the hard work. However, during my planning stage, I had set...
Read MoreBook Writing Advice: New Year, New Writing Habits
New Year's Day can be like a book publication date – a launchpad, where everything officially starts. Here's why new year can be a great time to start new writing habits.
Read MoreBook Publicity and Marketing: Making the Most of Radio Interviews
Radio interviews are one of the best publicity opportunities for the self-published author. Radio shows are plentiful and they are often on the lookout for interesting people to talk to. But in order to take advantage your story must be...
Read MoreKnow Your Rights! – Tips for Making the Most of Book Sales Opportunities
Rights are one of the most difficult aspects of publishing for authors and publishers to comprehend – and as a result they are often ignored entirely. However, rights sales are not only a valuable and under-exploited revenue stream but understanding...
Read MoreCrowdfunding: It’s Not Just About The Money
Crowdfunding has revolutionised other industries and it is now starting to impact the publishing world. Like indie publishing, crowdfunding is is about creating accessibility to book publishing for everyone.
Read MoreBook Publicity: Five Top Tips for Success for Independent Publishers
Big publishers no longer dominate the media landscape. an appropriate book that is well pitched to a journalist, producer or editor—regardless of the publisher—is now in with a chance.
Read MoreWow, that view! But not so inspiring for writing…
“When Sam McColl told me that she spends most of the year in her cabin on the beautiful remote Scottish lochs I assumed, like many people, that it must be the ideal writer’s retreat. But it turns out that I...
Read More5 Ways to Re-energise Your Backlist Books
Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as...
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