Dynamic Book Publicity, Promotion and Marketing for Publishers and Independent Authors

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  • Ready to Launch! Your Book Marketing and Publicity Timeline

    Ready to Launch! Your Book Marketing and Publicity Timeline

    The publication date of your book isn’t just the day when your book becomes available for readers to buy, it is also a target date for all of your pre-publication marketing and publicity activities. Plan well ahead and try to get as much of your activity as possible to happen around your publication date.

  • Authors: Train Your Book Publicity Brain

    Authors: Train Your Book Publicity Brain

    You are an author because you enjoy writing. You enjoy the creativity, the freedom, the solitude (within limits). You are probably not an author because you enjoy selling yourself and your product.

    The harsh reality is that any author who has taken the trouble to publish their book has to work hard to make it stand out from all of the other books out there. We are all salesman now.

  • Your Author Website: Make it Shiny and Sticky!

    Your Author Website: Make it Shiny and Sticky!

    Author websites are an essential tool for any writer. A great website will help readers, the media, publishers and anyone else that you want to reach to discover you. It is your home on the web - it is your public face filled with all of the information that you want people to know about you and what you do.

  • Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

    Book Publicity Isn’t Only About Book Sales – It’s About Opportunity!

    The question that I get asked most is: How many books will I sell if you run a media publicity campaign for me? And I will always be open and say that there is no clear answer – I simply do not know. It depends on a lot of things, such as what happens in the course of the campaign, how people respond to the cover, how much people like the book and how easily readers can find and buy the book. But while it is the one question that I cannot answer, I am always pleased when an author asks it. It means that they are thinking about their book as a business and business is about creating opportunity.

  • 5 Ways to Re-energise Your Backlist Books

    5 Ways to Re-energise Your Backlist Books

    Promotional opportunities are almost always aimed at new books – the media, retailers and readers all love to have the latest reads. So how do you keep the momentum going with your older titles? They are, after all, just as good as when you first published them.

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